Relative and absolute values …

I’ll publish some interesting information about a research project where we, amongst other, compared pictures with people, and then the same picture but now without people.

PaperSense with - without people in a picture.
PaperSense; with – without people in a picture. The difference between the left and the right picture is significant. The left picture got 472 in attention and the right only 131 – a drop to 28%. The heat maps though make it look that the right picture was paid much more attention to.

Original pictures copyright Inter IKEA Systems B.V.

Eye-tracking was used to capture the differences. As the picture above shows, much focus is spent on the person in the picture.
But the heat maps, as the overlays with green to red colours, are called, just show the relative difference. There can be a substantial difference between two pictures showing similar heat maps, but I will note the figures of the total amount for each picture.
The picture with the person attracted up to three times more attention in total.

About picture composition and eye-tracking …

 

I write articles in this web place based on my reflections about pictures, picture composition, my eye-tracking experiments and research I have been part of.
The eye tracking experiments I perform, are on a non scientific level as I do not have any academic education in the area, and dont work according to established scientific methods.

A real world picture; the left shows the picture it self, to the right superimposed with heat maps and scan path of several test persons.

I collect material for a book about picture composition where I also use eye-tracking to investigate further how people react to pictures. Adding eye-tracking to the analysis of pictures gives an extra dimension and can hopefully open up for interesting insights.
The test persons I use are what can be related to as normal, everyday people, not particularly interested in pictures. I think that count more than investigating the view of experts in the area.

To learn a little more about eye-tracking, have a look at an introduction to eye-tracking.