This is the last article about the PaperSense project. Now presenting the last four images with associated heat maps.
This is a non-academic publication, based on my personal reflections on a highly interesting research project that I was partly involved in.
Here are three new images with analysis and data that emerged under the leadership of including Siv Lindberg and Annika Lindström at Innventia in Stockholm.
The original pictures used for the test were provided by IKEA and are copyright Inter IKEA Systems B.V.
The highly interesting topic: Where did the test persons look when two main issues were investigated:
– Is there a difference in the amount of attention when an image is presented on paper or a screen,
– How much influence has the presence of a person in the image on the amount of attention you give the image.
Among the four photos are the three that got highest attention value in respect of the total amount.
Picture 5, a medium complex picture.
Original pictures copyright Inter IKEA Systems B.V.
This picture came second of 12, the total value is 3391.
The picture is bright with a clear composition. The situation between the characters is also clear and easily recognisable. The image has a blend of warm and cold light that enhances the situation between the people. This picture, with people, presented on paper, gets the highest position of all in the test.
The version with people printed on paper 1762, while the screen version got 572, down to 32% for the screen version.
The version without people on paper, 762, and 295 for the version presented on screen, down to 39%.
Picture 05. Without people.
When the people are gone, the attention drops to 43% in the paper version. The monitor version without people drops to about 50%.
The screen version is rather popular and ends up on the 2nd and 3rd place.
Picture 6, a dark kitchen, with a boy.
A rather dark picture with a straight composition, but where focus points are scattered. Its place is in the middle, as number 5 out of 12.
A peculiar detail in the image is the black clock, hiding on the dark wall. It looks to be second in place after the boy’s face. Interesting that we are so curious about time, especially in an image where the clock has no practical information to provide on time.
The version with people printed on paper 969, while the screen version got 581 down to 60% for the screen version.
The version without people on paper, 566, and 194 for the version presented on screen, down to 34%.
Picture 06, without people
The image without the boy gets lower attention values. But even in this version, without people, our interest in time is revealed by the heat maps, despite the low visibility of the clock.
The screen version, without people, lands on 3rd last position.
Picture 7, with a woman and a girl. A picture of average complexity, 8 out of 12.
A picture with a lot of light, light elements and focal points, with central perspective.
The girl in the centre of the picture is caught in a movement that makes her lean forward giving a different tension.
This picture is a little below average in placement. I had expected more from the image, as it is clear and bright.
Note the soft toy that has attracted a lot of attention.
The version with people printed on paper 811, while the screen version got 356, down to 44% for the screen version.
The version without people on paper, 718, and 287 for the version presented on screen, down to 40%.
Picture 07. Without people
When the image is shown without people, the bed in the centre with the cushions draw the most attention. The soft toy still raises interest despite its peripheral location.
These two versions, without people, are placed better among the twelve, place 4 and 3.
Picture 9: Top image, first place, with a smiling girl.
Winner in total, attention value is 3400, premiere place of the 12.
The version presented on screen is the number 1, and the corresponding printed version is on second place.
The version without the girl, on display ports, lower down, even in the version without people on paper.
A clear and straightforward image, with a person looking happily straight into the camera, which most probably earns it the high attention value.
The heat maps show that the girl attracts a lot of attention. But we can probably still assume that the couch also shares some of the attention. The model is in a tyoical position for sofas.
Version with 1648 people on paper, 947 on-screen, down to 57%.
Version without people 578 paper, 227 on-screen, down to 39%.
Picture 09. Without people
The same picture now without the girl. The eye follows the details and less the surfaces. In the version without the girl, the product picture land in the middle amongst the twelve. A straightforward composition.